TYPES OF DIGITAL ADVERTISING
When people talk about digital marketing, the thought that comes to mind is anything online. There isn’t only one aspect to digital marketing, but many. Digital Advertising is one of those important aspects. Further in Digital Marketing, there isn’t just one thing, but a few different types of digital advertising.
Let’s talk about these types of digital advertising in a little detail.
1. Display Ads
One of the popular digital advertising solutions, Display Ads refers to visual advertising. This includes images, text, banners, wallpapers, popups, video ads and so much more. These are displayed on third party websites which are relevant to the ad.
2. Social Media Ads
Social media platforms like Facebook, Twitter, LinkedIn make for great areas to advertise. The two types of digital advertisements that run on such platforms are organic, which gets shown to your followers and paid which gets shown to the specific target audience.
3. Search Engine Marketing
Another important digital advertising solution is Search Engine Marketing. This type of advertising works based on the keywords that people use to search for something on search engines such as Google. There are two types of SEM: Pay per click (PPC) and Cost per Thousand (CPM). In PPC, you pay every time someone clicks on your ad whereas with CPM you pay a flat rate per every thousand impressions.
4. Native Advertising
Do you often come across the sponsored listings at the end of blog posts? Or Sponsored posts on platforms like Facebook feed and other social media channels? A major aspect of digital marketing, these are known as Native Advertising. These ads are integrated and combined into the platform on which they will appear. Some forms of native advertising include in-feed, search ads, recommendation widgets etc.
5. Retargeting and Remarketing
The display ads that target the users who interact with your site in different ways is often referred to as Retargeting. When a visitor on your website clicks on something specifically decided by you, a cookie is set in their browser that can be used to retarget them. Also known as Remarketing, it sometimes confuses people. Mostly remarketing is referred to as emailing and re-engaging people who left the process midway or dint complete certain actions on your websites.
6. Video Ads
Used for a variety of purposes, video ads often engage the audience emotionally by choosing specific pain points. Video ads are educational and informational and also DIY or how to videos. A very popular type of digital advertising, these are amusing and can influence the audience easily. Youtube, Vimeo etc. are some of the popular channels for video content.
7. Email Marketing
A latest yet classic way of engaging with your potential customers, this type of digital advertising is being adopted by many companies. These are often used for website visitors to sign up for your mailers. It is a great way to boost customer loyalty and sales. Email campaign managers like Mailchimp, Convertkit and Campaign Monitor can be used to send mails to your subscribers.
So this was our starter’s guide to the types of digital advertising. For further details, you can visit Customer Maps and set up contact with our digital marketing experts to guide you better.