Why Your Website Needs an SSL Certificate
The information you submitted could be anything from a banking transaction to your credit card information. A hacker could intercept your information in a number of ways, one of the most common is when a hacker places a small, undetected listening program on the server that is hosting a website. That program ‘wakes up’ when a website visitor starts typing their information. This listening program will begin capturing the information and send it back to the hacker.
Why is SSL so important?
You might be thinking, I’m not accepting sensitive information through my website! Regardless of if you are in the business of accepting delicate information or not, having an SSL certificate is still incredibly important.
SSL and SEO
In 2014, Google made adjustments to its ever-changing algorithm for SEO rankings. The major change? Websites using SSL certificates. Google began and still continues to flag sites without SSL certificates as untrustworthy.
SSL and online payments
If you are conducting online transactions through your website, it is imperative that you have an SSL certificate. As an online shop, it’s your primary responsibility to ensure that the information being exchanged over your online store is protected.
How do you prove to your customers that their usernames, passwords, and credit card numbers are not being revealed to malicious hackers? Having an SSL certificate!
SSL and consumer trust
Did you know that Google Chrome is the most popular web browser? 44.5% of internet users search the internet using it. On the Chrome browser, you are able to easily spot a site with an SSL certificate. Next to the URL is a tiny lock icon. If a site has an SSL certificate it shows it locked, however, if a site does not have an SSL certificate the lock will be open and red text will read ‘Not Secure’. The second a customer lands on a website that is labeled ‘not secure’, they are going to feel less comfortable browsing it, even if there is no sensitive information being passed across it. SSL certificates have become an absolute necessity for any business that wants to be perceived as trustworthy.
There’s no denying the confidence and trust that an SSL certificate can provide to a site. Choosing an SSL certificate to secure a website demonstrates that a business values customer trust, which is essential to financial success, customer conversion, and business growth.