SEO CHECKLIST 2021

SEO CHECKLIST 2021

If you want to increase the quantity and quality traffic of your website, we have got you just the right tools, i.e., the Ultimate SEO checklist 2021 to increase the visibility of your website and optimize our online content so that your website shows up as a top result for searches. Below is the guide to the SEO Checklist 2021 to boost your business.

SEO BASICS

SEO CHECKLIST 2021
SEO Checklist for 2021

Start by setting up Google search console(GSC) and Bing webmaster. These tools help you track your users and improve the search performance of the website. Then set up your Google Analytics that tracks your website’s visitors and give you essential and valuable insights that can help you shape your strategies to make your business a successful one.

Next, you can install and configure an SEO plugin. SEO plugins are nothing but an extension module, which helps for content management systems and software solutions. They help with unique functions that impact Search Engine Optimization, online marketing, etc.

You can generate and submit a sitemap. You can manually develop your sitemap by choosing a format or get it done via third-party tools.

You should generate a robot.txt file. This tiny text filter is situated at the root of every website on the internet and helps the search engines index your site more appropriately. Lastly, you should check your search console for manual and more importantly, that your website is indexed.

This was SEO basics for SEO checklist 2021.

TECHNICAL SEO checklist 2021

Coming to the technical SEO part of SEO checklist 2021, you can try leveraging Inspector URL features in GSC. This will inspect or evaluate your URL and give you feedback on its findings of Google indexed versions of a specific page and more details about your URL.

With the increase in internet usage on mobile and development of various mobile apps, it is considered important that your website is mobile-friendly.

You should always check your website loading speed. That is the time that it takes to fully display the content of your website’s specific page because clearly, no one loves a slow website rather everyone wants the website to be quick and fast in action. Make sure you are reading using https too.

If you find any crawl errors fix it then and there. These errors occur when search engine sales reach any page of your website. One should keep a track on their page depth which updates you about the number of pages visited by any user during a session.

Be updated and informed about the duplicate website so that your content reaches your audience only via you.

It is always recommended to identify and fix broken links as day results in chasing away the visitors. The only result in a bad User experience as the user might not find the website friendly to use.

It is essential to use an SEO friendly URL structure as they are designed in a way to attain the requirements of both user and searchers. Having an SEO friendly URL is so important that the Google SEO Starter Guide has an entire section dedicated to them.

Another thing to keep in mind is the Canonical tags. They prevent duplicate content appearing on various URLs. Whenever your website has duplicate content, it is advised to add a Canonical tag.

Lastly, it is advised to add structured data because they provide much standardized information about a page and enable special search result features as well.

 

 

KEYWORDS RESEARCH

How to search keywords
Keyword research for SEO

One of the most important parts of this SEO Checklist 2021 is the Keywords research.

Firstly you should identify your competitors. You can do so using any kind of SEO tool where you will be able to quickly identify your competitors and compare domain authority and visibility. There you can also find the important and crucial main ‘money’ keywords and question keywords that can drive you more organic traffic and positively impact your business. Identify long-tail keywords which are much more impact as Customers are more likely to use these keywords or phrases.

After identifying g related and valuable keywords, try to put the required keywords to the related pages of your website, and this process is called keyword mapping.

Refer our Keyword Research Guide for more detailed information.

 

ON-PAGE SEO AND CONTENT

This section of SEO Checklist 2021 talks about how you need to have fantastic content on your website and fantastic experience to increase organic traffic—for this start with fixing Duplicate, Missing and Truncated Title Tags to have none in your website.

Next, you should fix Duplicate and Missing Meta Descriptions. They are an essential part of search marketing. Thus, your website should have a unique meta description which is creative and enthralling.

Next in line to fix are the H1 tags which are most visually unique content on the page. The top heading on a website indicates the H1 title and plays an important role in content marketing.

One should run a content audit on their website and prune the content. Try to keep the content relevant and crisp, thereby eliminating any unessential keywords or phrases and make more sound content that adds value to your website. Optimize the images for SEO and organize topic clusters.

One shouldn’t use same or similar keywords on the content of your website called keyword cannibalization. This means that several pages on your website compete for the same keyword or phrase, and Google can’t recognize which content to rank higher.

Lastly, update your outdated content and improve content readability for better impact.

 

OFF-PAGE SEo Checklist 2021

Backlink Building
Importance of backlinks for SEO

SEO has proven beneficial to boost your business digitally and pitch in organic traffic and open a new horizon for businesses. Coming to off-page SEO, you need to have insight into your competitor’s link profile. You can find their link attributes and backlink types to strategize to outrank them.

You should also conduct a Link Intersect Analysis by which you get to know about the sites that are linking to your competitors. By this, you can get insights as to which sites you can reach out to while building your link for your website.

You might also find the golden opportunity to utilize your competitor’s broken backlinks for your benefit.

Also, use your digital PR, which helps you to increase your online presence and gain high-quality backlinks. You can also use the skyscraper technique to improve the current popular content and recreate backlinks.

Lastly, for Off-page SEO, one should be listed on Google My business, i.e. creating your business profile on google. It lets you easily connect with customers across Google Search and Maps, thus giving you more than just a business listing     

TECHNICAL SEO checklist 2021

Coming to the technical SEO part of SEO checklist 2021, you can try leveraging Inspector URL features in GSC. This will inspect or evaluate your URL and give you feedback on its findings of Google indexed versions of a specific page and more details about your URL.

With the increase in internet usage on mobile and development of various mobile apps, it is considered important that your website is mobile-friendly.

You should always check your website loading speed. That is the time that it takes to fully display the content of your website’s specific page because clearly, no one loves a slow website rather everyone wants the website to be quick and fast in action. Make sure you are reading using https too.

If you find any crawl errors fix it then and there. These errors occur when search engine sales reach any page of your website. One should keep a track on their page depth which updates you about the number of pages visited by any user during a session.

Be updated and informed about the duplicate website so that your content reaches your audience only via you.

It is always recommended to identify and fix broken links as day results in chasing away the visitors. The only result in a bad User experience as the user might not find the website friendly to use.

It is essential to use an SEO friendly URL structure as they are designed in a way to attain the requirements of both user and searchers. Having an SEO friendly URL is so important that the Google SEO Starter Guide has an entire section dedicated to them.

Another thing to keep in mind is the Canonical tags. They prevent duplicate content appearing on various URLs. Whenever your website has duplicate content, it is advised to add a Canonical tag.

Lastly, it is advised to add structured data because they provide much standardized information about a page and enable special search result features as well.

 

 

KEYWORDS RESEARCH

How to search keywords
Keyword research for SEO

One of the most important parts of this SEO Checklist 2021 is the Keywords research.

Firstly you should identify your competitors. You can do so using any kind of SEO tool where you will be able to quickly identify your competitors and compare domain authority and visibility. There you can also find the important and crucial main ‘money’ keywords and question keywords that can drive you more organic traffic and positively impact your business. Identify long-tail keywords which are much more impact as Customers are more likely to use these keywords or phrases.

After identifying g related and valuable keywords, try to put the required keywords to the related pages of your website, and this process is called keyword mapping.

Refer our Keyword Research Guide for more detailed information.

 

ON-PAGE SEO AND CONTENT

This section of SEO Checklist 2021 talks about how you need to have fantastic content on your website and fantastic experience to increase organic traffic—for this start with fixing Duplicate, Missing and Truncated Title Tags to have none in your website.

Next, you should fix Duplicate and Missing Meta Descriptions. They are an essential part of search marketing. Thus, your website should have a unique meta description which is creative and enthralling.

Next in line to fix are the H1 tags which are most visually unique content on the page. The top heading on a website indicates the H1 title and plays an important role in content marketing.

One should run a content audit on their website and prune the content. Try to keep the content relevant and crisp, thereby eliminating any unessential keywords or phrases and make more sound content that adds value to your website. Optimize the images for SEO and organize topic clusters.

One shouldn’t use same or similar keywords on the content of your website called keyword cannibalization. This means that several pages on your website compete for the same keyword or phrase, and Google can’t recognize which content to rank higher.

Lastly, update your outdated content and improve content readability for better impact.

 

OFF-PAGE SEo Checklist 2021

Backlink Building
Importance of backlinks for SEO

SEO has proven beneficial to boost your business digitally and pitch in organic traffic and open a new horizon for businesses. Coming to off-page SEO, you need to have insight into your competitor’s link profile. You can find their link attributes and backlink types to strategize to outrank them.

You should also conduct a Link Intersect Analysis by which you get to know about the sites that are linking to your competitors. By this, you can get insights as to which sites you can reach out to while building your link for your website.

You might also find the golden opportunity to utilize your competitor’s broken backlinks for your benefit.

Also, use your digital PR, which helps you to increase your online presence and gain high-quality backlinks. You can also use the skyscraper technique to improve the current popular content and recreate backlinks.

Lastly, for Off-page SEO, one should be listed on Google My business, i.e. creating your business profile on google. It lets you easily connect with customers across Google Search and Maps, thus giving you more than just a business listing     

Conclusion:

These are the fantastic ways your business can thrive exponentially in 2021 using the above ultimate SEO checklist 2021. Now is the time to implement these and give a tough competition to your competitors.

Take a quick look at SEO checklist for 2021

SEO Checklist for 2021

Leave a comment