The whole idea of Omni-Channel Marketing is to create a more personalised experience for your users across channels that drive up their loyalty for your brand.
Consumers today expect your brand to provide them with experiences that align with their interests, needs and deliver some relevant, promotional offers and helpful recommendations at just the right time.
SSL stands for Secure Sockets Layer and is a secure protocol developed for sending sensitive information over the internet. If a website you are on has an SSL certificate, it means that the site is secure and encrypted.