How to Drive Traffic to Your YouTube Channel Quickly

Do you think Youtube Marketing is effective? Well, a video platform with 2 billion unique users every month and about one billion hours of videos being played cannot be a hoax, can it?

Statistics suggest that over 250 million hours of Youtube was being watched by users in March 2019. Get extensive content visibility in both Youtube and Google search by uploading and marketing videos on Youtube.

A Youtube channel acts as a hub for all video content that you create for your company, helping you put your products, services, and company agenda on a display on a platform that has millions of new users signing up each month. Let us take you through some ways of ensuring the discoverability of your video content that is being watched, shared and enjoyed all over the world and ensuring organic traffic to your video content: a guide to effective Youtube Marketing for your company.

1. Choose the thumbnail carefully

The thumbnail that you select for the cover of your video plays an important part that many ignore. It is the first thing that people see when they search for your videos, so it should be “click worthy”. In simple words, your thumbnail should be attractive. Youtube gives you three thumbnail options to choose when you upload the video, but you can always upload something more appealing, catchier and customised.

2. Plan your title and description
Your title is something that creates intrigue for viewers, but it definitely improves your search results and drives more organic traffic to your Youtube channel. The title should consist of a keyword that ought to be the search reference for your video content and follow that with a keyword phrase unique to your business.The title should be crisp and precise whereas the description can have depth explaining the gist of the video. This way your viewers know what they are getting themselves into and creates an impact of Youtube Marketing.

The description should include keywords, keyword phrases, URL of your video and anything that you consider necessary to describe your video.

3. Customise a Background Image
Create a clean channel design to compliment your content. The background image can help you invite viewers. Youtube offers you to set your images as background images apart from the in built theme of colours and themes that it offers.

4. ‘Feature’ your best video
Youtube shows your most recent video in the main “Featured” window on your channel automatically. For users who post regularly, this is appropriate, but for those who post less regularly, it becomes an imperative option to select another video to occupy that slot.

Here is how you can do it. Go to your “Creator Studio” settings and select “Featured Content” from the left menu under “Channel”. Then click the “Feature Content” button and choose if you want to use the most recent uploaded video or choose a new video or playlist.

5. Add Channel Tags
Do tag. This is as essential as tagging your videos with certain keywords. You’ll be able to bring the viewers to you and can also find this on your settings option on the My Channel menu.

6. Take Note of Comments
Engage with your viewers. Read comments on your channel as well as on your videos and respond to them. Clean and edit if you want to. Delete and spam comments that are not relevant to your content.

7. Recent Activity helps

Show your viewers what you’ve been doing on Youtube lately. If you like or mark a video favourite on Youtube, it will show up in your “Recent Activity” as well as the “Recent Activity” box of the content creator. It is really simple to make youtube contacts and it will help bring views to your page as well.

8. Create Playlists

Create playlists of your videos and not have separate videos. Begin with compiling with the most popular or recent videos to get your viewers interested and let them scroll through old and new content.

9. Indulge in cross channel promotion
Cross Channel promotion is very effective to drive traffic to the target audience and in this case it is your Youtube channel. Create blog posts about the themes running on your Youtube channels, embed and link your videos in them. The blog posts apart from being promoted on social media can be shared with your opted subscribers through a newsletter. This will help you gain more followers.

Take initiative in creating an attractive and relevant youtube channel as Youtube marketing goes a long way in benefitting your business when done properly.

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