Deep Insights

Web Analytics, Social Media and Digital Advertising

Real-time insights to fuel smarter customer engagement.

Powerful, Real-Time Analytics

See a complete view of what customers are doing on your website, your social media channels or how your digital advertising is performing. Get insights that lead to smart, meaningful digital engagement strategies.

Get hold of the intelligent measurement tools which help you grow your business through intelligent data collection and analysis. Watch for trends and correlations and see how your engagement activities impact your customers and their interactions with you.

Our real-time analytics include in-depth reporting and filtering, unsampled data collection, access to your raw data, as well as industry benchmarking to provide more perspective on your results.

Get a Free Advertising Intelligence report.

Make an Impact Using Analytics

Understand how well you’re targeting and acquiring visitors to your
site

  • Which traffic sources have the highest conversion rates?
  • Which have the lowest conversion rates?
  • Which traffic sources bring in the most revenue/highest goal value?
  • If you’re tracking ecommerce: Which sources drive the highest-value transactions?
  • And which generate the highest user engagement?

View user retention trends in detail and spot patterns over time to understand which users are most loyal and how your engagement strategy impacts that loyalty.

We’ve worked through the process of deciding KPIs for your organization as well as a few ways to create them in Analytics Dashboard using calculated metrics, custom metrics, custom dimensions, and goals.

Analyze product performance. Explore the Product Performance report, which shows frequently-viewed products, how often they were added to the cart, and whether they were eventually purchased.

Analyze individual customer’s purchase patterns and generate suggestions pertaining to their interests.

Understand the flow of user activity so you can optimize the key points of the user experience. Uncover drop-off points for customer groups to help increase engagement and conversions.

Keep Your Hard-Earned Users

Attribution

Analyze your acquisition campaigns to understand where your valuable users come from, and optimize ads to attract the best customers possible. We’re certified as a Facebook Mobile Measurement Partner and Twitter Official Partner.

Custom Dashboards

Create and save customized analytics reports in one place to easily access metrics that are specific to your strategy. Also view reports side by side to compare across activities or users, and share your dashboard for better collaboration.

Raw Data Access

Get full access to your raw data, so you can run custom queries and get even deeper analytics insights, or export your data to a CRM, DMP, or any of our partner platforms using our API.

Analytics Features

Get up and running quickly with 10 detailed analytics reports ready to use right out of the box. And if you need more, custom reports can be created to meet your unique needs.

Analytics Intelligence

Get fast answers to questions about your analytics data, uncover insights about how your business is performing, and tap into sophisticated modelling capabilities.

Reporting

Understand how customers are interacting with your site and apps, and easily share insights across your organization with a variety of reporting tools.

Data Analysis

Analytics provides many ways to access, organize, and visualize your data to suit your business needs.

Data Collection

Analytics helps you collect, organize, and manage your data.

Data Activation

Make smarter marketing decisions informed by your data.

Integrations

Analytics is designed to work seamlessly with other Google solutions and partner products, saving you time, and increasing efficiency.

SEGMENTS

Group users by behaviors, and determine what leads to positive and negative outcomes to improve your strategy.

RETENTION

Gauge customer loyalty by understanding how often and why users return.

REVENUE

See the value and volume of transactions, and find out which type of users generate the most revenue.

Analytics Intelligence

Get quick answers to questions about your analytics data, uncover insights about how your business is performing.

Ready to Learn More

We’ve just scratching the surface of what Customer Maps can do for you. To see more, schedule a free consultation with one of our knowledgeable associates.